STRATEGY

Based on your location’s main strengths & weaknesses and current economic and industry trends, we develop the right match of your target sectors and suitable source regions, as well as outline how to identify and approach investment prospects and how to turn them into actual investment projects.

Capability Assessment

Assess your SWOT, define your main location advantages and develop a list of matching target sectors

Regional Sector Analysis

Identify attractive regions based on your chosen target sectors and corresponding criteria such as trends & developments, major players, regional clusters and current FDI streams

Business Plan

Develop a strategic roadmap and specific lead generation campaigns for approaching and following up with potential investors

MARKETING

Being able to differentiate your location from the competition and knowing how to promote your competitive advantages requires thorough knowledge of current FDI markets and new trends in location promotion. We help you to maximize the attention you generate in your target markets by improving and customizing your branding, your online presence, and your promotional tools and publications.

Benchmarking

Analyze your marketing strategies and benchmark it against your competitors.

Marketing materials

Optimize your brand image by creating customized marketing materials and publications.

Website

Optimize and manage your website, social media and other online promotional tools.

LEAD GENERATION

Lead generation is at the very core of investment attraction. Often misunderstood as ineffective call center work, smart research and targeted field actions can turn it into the most powerful tool to proactively promote your location advantages. Enovado will help you identify, approach and convince the potential investors who best fit your location advantages.

Investor Targeting

Identify potential investors and their relevant decision makers using multiple criteria and sources.

Meeting Setting

Arrange and attend meetings with potential investors at trade shows and other industry events across Europe.

Road Shows

Prepare and join a series of meetings with potential investors in a European target region.