INVESTMENT ATTRACTION

Attracting foreign investment is a long-term effort facing multiple challenges, including increasing competition from regions around the globe and heightened expectations of international investors due to improved comparability and access to information. Our experience, industry contacts and analytic approach will help you generate investments that create sustainable jobs and integrate themselves into your economic landscape.

Based on your location advantages and current economic and industry trends, we develop the right match of your target sectors and suitable source regions and outline how to identify investment prospects and turn them into actual investment projects.

Effective marketing of your location advantages requires thorough knowledge of current FDI trends and promotional tools. We help you to maximize the attention you generate in your target markets by improving and customizing your brand, online presence, and promotional tools and publications.

Lead generation is at the very core of investment attraction and the most powerful tool to proactively promote your location advantages. Enovado will help you identify, approach and convince the potential investors who best fit your location advantages.

MARKET ENTRY

Our market entry services cover a wide spectrum – from the appropriate market entry strategy to the selection of suitable subsidiary locations or local partners. Our solutions build on our own experience with dozens of market assessment and site selection projects worldwide and a strong network of partners providing market entry related tax and legal advice.

While we are not pretending to know your business better than you do, our target market knowledge will enable you to make informed decisions about the risks and prospects of entering a new market and to identify the most feasible and beneficial entry mode.

Many times, it becomes necessary to adapt the marketing strategy to local language and formats. Enovado can help on a variaty of activities – from reviewing websites, translating website or marketing content to sketching an entire marketing strategy for specific countries.

We can help you to find a sales or joint-venture partner, an acquisition target or a supplier, and to establish contact to potential customers by carefully assessing suitable companies and identifying the best candidates.

From gathering relevant data points and applying a suitable weighting method to comparing potential locations, preparing and conducting site visits, negotiating incentives, and supporting the set-up process, Enovado can help your company select the right location.

TOOLS & TRAINING

New technologies are constantly changing the way investment projects and investment promotion are being conducted. We evaluate, implement and manage web applications and software tools capable of significantly improving the efficiency and effectiveness of FDI related services.


Our FDI consulting experience with implementing both corporate international expansion projects and investor attraction campaigns and our day-to-day work with economic development agencies and companies have given us deep insight into FDI decision processes and best practices. To share this insight with you, we offer a range of trainings, from FDI basics for new team members to in-depth classes on current topics and tools for senior FDI staff.

Research is among the most underestimated activities in FDI. Research quality has a crucial impact on the success of both investment and investment promotion campaigns. Research efficiency determines overall campaign efficiency and resources. Our experience in the evaluation, implementation and customization of intelligent search tools, online resources and algorhithms can take your research to the next level.

Our experience with implementing and editing the most popular web content management system will help you increase the usability and appeal of your site. Besides being the single most important source of information about you, your website can also serve as a valuable source of information about visitor identity and behaviour. We enable you to put this information to use.

Investment attraction poses very specific challenges to customer relationship management (CRM) systems. We have a track record of implementing and training customizing and administrating CRM systems of economic development agencies. When it comes to designing agency-specific solutions, our priorities include flexible (structure and field) adaptation possibilities, limited data input and cleaning, manageable training requirements, mobile applications options for Android and IOS, high usability, a strong sales focus and, last but not least, a low total cost of ownership.

Our training offerings for investment promoters and economic developers cover the whole spectrum of our own investment attraction services and related tools and are fully customizable and scalable to fit even the most specific requirements./span>