For many economic regions in the world, the Internet is an essential element to letting the world know about their particular region is an open and attractive destination for FDI. Therefore, in the race to attract FDI, it is of vital importance to understand the effectiveness of your online marketing strategies for grabbing the attention of potential investors compared to those of competing economic development authorities (“EDAs”).
OMIX 2016 Italy and Spain is an index that clearly evaluates and compares the online marketing strategies of Italian and Spanish EDAs that have an active online presence, as these regions compete with each other for foreign investment. With the framework and insights provided by OMIX 2016 Italy and Spain, EDAs around the world have a basis for determining best practices, and for seeing how their own online marketing efforts compare.
For free access to OMIX 2016 Italy and Spain, please contact us directly.